Page 1: Consent form

Understanding the role of alcohol consumption in football cultures (Alcohol FC)

Consent Form - Online survey

You are invited to take part in an online survey exploring the role of alcohol consumption for football fans as well as the factors which influence attitudes and beliefs towards alcohol consumption and current regulations surrounding alcohol and football.

You have been invited to take part because you are a football fan who regularly attends matches or watches matches on TV. This survey is part of a research project being conducted by researchers from the Universities of Stirling, Loughborough and Edinburgh. It should take approximately 10 minutes to complete.

You will be asked some questions about: your typical football watching behaviour; your attitudes and beliefs about alcohol consumption whilst watching or attending football; and your perceptions and attitudes towards regulations concerning football and alcohol. You will then be asked to fill in a 7 day drinking diary which will measure your alcohol consumption and whether this was related to watching or attending football. 

Please read through these terms before agreeing to participate below.

  1. Do I have to take part?

No. Your participation in this survey is voluntary. You may refuse to take part in the research or exit the survey at any time without penalty by pressing the ‘Exit’ button / closing the browser. You are free to decline to answer any particular question for any reason.

2. Are there any potential risks in taking part?

There are no foreseeable risks involved in participating in this survey.

3. Are there any benefits in taking part?

There will be no direct benefit to you from taking part in this research. However, the results will be used to: provide evidence of the impact of watching football on drinking practices in a wider group of football watchers, explore differences in England and Scotland, and inform discussion of potential regulatory change.

As a thank you for taking part, you will be entered into a prize draw to win £50 worth of high street shopping vouchers. In order to enter this draw, you will be asked to provide an email address which we can use to contact you should you be the winner. We will not use this email to contact you for any other purpose or pass this email on to any other parties. This information will not be connected to your survey responses.

4. Legal basis for processing personal data

As part of the project we will be recording personal data relating to you. This will be processed in accordance with the General Data Protection Regulations (GDPR). Under GDPR the legal basis for processing your personal data will be public interest/the official authority of the University.

We will also be processing your sensitive/special categories of personal information relating to your age, gender, ethnicity, and religious beliefs.

5. What happens to the data I provide?

Your answers will be completely anonymous, and we will use all reasonable endeavours to keep them confidential. Your data will be stored in a password-protected file and may be used in academic publications. Your IP address will not be stored. You can find out more about how your answers will be handled by the researchers by reading the separate ‘Privacy Notice’.

6. Will the research be published?

The findings will be published in reports, research articles and/or presentations. Summaries of the results will be made available to the Scottish and UK Governments. No names will be included in outputs.

This project is funded by a Research Grant from the Economic and Social Research Council (Grant number ES/R008485/1).

Who has reviewed this research project?

This project has been ethically approved via The University of Stirling General University Ethics Panel.

Whom do I contact if I have concerns about this study or I wish to complain?

If you would like to discuss the research with someone you can contact the researchers involved in this study Richard Purves or Ruaraidh Dobson: or Institute for Social Marketing, University of Stirling, FK9 4LA. Tel: 01786 467347

If you would like to speak to someone else not involved with this research or pursue any complaint, you can contact Professor Jayne Donaldson, Dean of the Faculty of Health Sciences & Sport, University of Stirling by emailing or by telephoning 01786 466343.

You have the right to lodge a complaint against the University regarding data protection issues with the Information Commissioner’s Office ( The University’s Data Protection Officer is Joanna Morrow, Deputy Secretary. If you have any questions relating to data protection these can be addressed to in the first instance.

Thank you for your participation.

Electronic Consent

Please select your choice below. Clicking on the “Agree” box and continuing with the survey indicates that:

  • You have read and understood the above information
  • You voluntarily agree to participate
  • You are 18 years of age or older
Please select your choice below.